TBH (To Be Honest) offers a new innovative format of snacking that was so far not readily available in the market such as vaccum fried okra, tomatoes, beetroot, sweet potato and others.
TBH is creating a category of processed foods much like potato chips and overtime creating an impact in vegetable and fruit value chains. We believe over time, this trend will support better supply chains, higher farm incomes and improved agri-sector productivity.
Snacking is inherent to Indian culture as it is apparent from the multi billion dollar market that is growing very rapidly.